Is your Business facing a Branding problem you haven't identified?

Find out now!

If you answer YES to any of these questions, then you clearly have a Branding problem!

1. Do you have a problem where your customers are not able to distinguish the value of your products/services vs your competitors' ?

2. Do you not have a pipeline of ideal clients and are attracting all the potentially wrong customers for your business?

3. Do your customers say "Wow, I didn't realize you did this" or " I thought you only did that , not this"?

A Brand is an impression you create in the minds of your customers

A brand is a feeling your customers and users can easily relate to and connect with. Even before they are ready to make a purchase, they feel they know who you are and what unique value they can count on your company to deliver.

Consumers tend to rely on emotion rather than logic when making purchase decisions, and this is where having a strong Brand for your company and its products can make a difference

A strong brand will help you articulate your company’s core values, your leadership, and explain why people should buy from you and not your competitor.

Lets Build your Brand Together

When a Brand stands out, it stands for something

Remember, branding is a promise your make to your customers. It creates trust and an emotional attachment to your product or company. It helps making purchasing decisions easier. It signals that you want to build customer loyalty and not just sell a product.

Branding is also typically viewed as something only large corporations are capable of doing and achieving. That’s quite a misconception because branding is for everyone, even for small business ventures.

‍It’s important for any company, big or small, to establish a good brand and to get its branding right!

Many company owners believe that if they create a decent product and provide good service at the right price, the company will succeed. While those are things that every company should be doing, they will only get you so far.

Building Blocks of Branding

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The Building Blocks of Effective Branding

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Discovery & Audit

We deliver an in-depth analysis of the product category, Brand audit of your Competitors and a deep-dive of perceptions of your current Brand by your customers to build a strong benchmark founded on hard objective data devoid of opinions.

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Choosing the right Branding partner

Effective Branding can ensure your Business success for the long term

There's a lot of misconception when it comes to Branding. Some people think its just a logo, a company colour , an advertising campaign or a promotion. Branding is much more than that.

Analytical & Strategic Thinking

Argience knows the importance of research and analysis to provide a benchmark before formulating a new Brand strategy.

Argience uses strategy and design to connect brands and people through the things they love. The key to our process are our in-depth methods to understand, formulate and create a unique approach, to live and communicate your brand.

Engaging & Trustworthy

As your Branding partner, Argience works alongside your company to identify opportunities to build customer loyalty, engage new prospects, generate steady revenue, referrals and repeat business.

A great branding partner is someone you can trust. Someone who is responsive, trustworthy, reliable and knows what they’re doing. With Argience, you have a team that has years of proven expertise and experience works to generate Marketshare for your organization.

Do your bit !

You should also have a good idea of your budget, goals and timeframe so you make sure you’re talking with people who can accomplish your Branding objectives within your level of investment. Being upfront about budget range is beneficial for everyone involved. That way, no one wastes time if there isn’t a financially mutual fit.

Many clients don’t fully understand what they’re looking for until they speak to an expert who highlights their issues and needs. So if you need help determining what your budget should be for the work you need, be open-minded to conversations about money to understand what a realistic investment would look like. However, don’t let price guide you.

FAQ's

Q. Which industries does Argience specialize Brand Strategy in?
A. Our clientele is across varied industries such as Real Estate, Manufacturing, FMCG, Education, Software, Food & Beverages and many more.

We do our best work with clients who are ready for a change and are willing to build and accelerate the Brand with conviction. Often our work leads to companies changing the way they operate so they can deliver their Brand promise consistently.

Q. How long does it take to define a new Brand and build the necessary collaterals for my business?
A. This varies depending on the size of the company and its various stakeholders. Usually 2-6 months. The availability of the client team and response times are typically the biggest influencers of how long the process takes.

Q. How much does Branding Cost?
A. There is no fixed cost to Branding. The biggest variable affecting the price is the scope of the work that needs to get done. For example, most of our clients want turnkey Brand Development inclusive of Strategy, Creative communication whereas a few clients require only Design & Brand Assets for Marketing as their Brand Strategy is already in place.

Q. I don't have much of a budget. What should I do?
A. Raise your money first. If you don't have enough to develop your brand, you certainly won't have enough to implement it properly.

Lets Build Together

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