Argience

Branding

Where strategy, identity,
& design intersect

Is your Business facing a Branding problem you haven't identified?


1. Do you have a problem where your customers are not able to distinguish the value of your products/services vs your competitors' ?

2. Do you not have a pipeline of ideal clients and are attracting all the potentially wrong customers for your business?

3. Do your customers say "Wow, I didn't realize you did this" or " I thought you only did that , not this"?

If you answered YES to any of these questions, then you clearly have a Branding problem!

A Brand is an impression you create in the minds of your customers


A brand is a feeling your customers and users can easily relate to and connect with. Even before they are ready to make a purchase, they feel they know who you are and what unique value they can count on your company to deliver.

Consumers tend to rely on emotion rather than logic when making purchase decisions, and this is where branding your company and its products can make a difference.

A strong brand will help you articulate your company’s core values, your leadership, and explain why people should buy from you and not your competitor.

Effective Branding can ensure your Business success for the long term

It’s not easy to create a brand that people love to use, but true branding does exactly that. It might be the difference between your business succeeding or failing in the long term.

A cohesive brand can makes your business attractive, easy to understand and makes it even easier for customers to work with you to buy faster, buy more and buy often from you

When a Brand stands out, it stands for something

Remember, branding is a promise your make to your customers. It creates trust and an emotional attachment to your product or company. It helps making purchasing decisions easier. It signals that you want to build customer loyalty and not just sell a product.

Branding is also typically viewed as something only large corporations are capable of doing and achieving. That’s quite a misconception because branding is for everyone, even for small business ventures.

It’s important for any company, big or small, to establish a good brand and to get its branding right!

Many company owners believe that if they create a decent product and provide good service at the right price, the company will succeed. While those are things that every company should be doing, they will only get you so far.

OUR BRAND SOLUTIONS - KEY FEATURES


  • BRAND REFRESH

    (FOR Collaterals)

    LOGO DESIGN

    CORPORATE IDENTITY KIT

    PACKAGING DESIGN

    BROCHURE

    CORPORATE WEBSITE

    PRINT AD COLLATERALS

    DIGITAL AD COLLATERALS

    SOCIAL MEDIA PRESENCE

  • BRAND CREATION

    (FOR Strategy)

    COMPETITOR BRAND ANALYSIS

    MARKET OPPORTUNITY

    CONSUMER INSIGHTS

    CURRENT BRAND AUDIT

    BRAND ARCHITECTURE

    CREATIVE ELEMENTS

    BRAND POSITIONING

    BRAND PROMISE

    BRAND PERSONALITY

    CUSTOMER PROFILES

  • BRAND 360°

    (FOR GROWTH)

    EVENT GUIDELINES

    OFFICE GUIDELINES

    SIGNAGE GUIDELINES

    EMPLOYEE GUIDELINES

    EXPO GUIDELINES

    PRINT AD GUIDELINES

    DIGITAL AD GUIDELINES

    GIFTING GUIDELINES

    PARTNER GUIDELINES

    SALES GUIDELINES


Case Studies


OUR METHODS AND APPROACH

Our typical branding project consists of three phases:

1

Discovery and Current Audit

We commence with an in-depth analysis of the product category, Brand audit of your Competitors and a deep-dive of perceptions of your current Brand by your customers build a strong benchmark founded on hard objective data devoid of opinions.

We perform this using a combination of Brand workshops with the management, employees, customers, competition, industry reports, online research and statistical sampling of data

2

Brand Creation and Strategy

When we zero in on a new Brand strategy, we build a new framework that communicates a clear and consistent message that resonates in the minds of your customers and differentiates you from competitive offerings.


The strategy is based on qualities that are important to the market derived from Brand Analysis.

2

3

Brand Design and Collterals Refresh

Armed with the new Brand strategy, we create a clear and consistent Brand Identity. We also create all marketing guidelines and Collaterals (Stationery, Brochure and Website, Packaging Design, etc), that communicate your Brand Strategy consistently and distinctively to win against the competition.

The key to our process are our in-depth methods that we use to understand, formulate and create the required robust communication approach

Think you have a Branding problem?

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