Stealth Fintech Startup

Product, Design, Web App
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Project Overview

A stealth fintech startup reached out to us with a vision for a consumer facing application that would help consumers manage and track their multiple financial needs & goals.

The client wanted an agency partner that not only could develop a great web-app but most importantly translate their vision into a set of great product features and a great design that would be worthy of that vision.

Through close interactions, we fleshed out the product vision further, defined the target audience better and then created a user experience & interface design for the same that translated into a Digital product experience that could be very exciting to the consumers as well as Business growth.

Client
2019
Industry
Fintech
Location
Mumbai, India
Project
Product Strategy, UI/UX Design, Development

Product & Design

While defining the product strategy and feature set, we focused on the users from the start and clearly defined their challenges and product benefits that would be a strong MVP candidate. This resulted in the evaluation of different approaches or methods that would result in a faster product-market fit.

By applying consumer & market insights, strategic thinking & technology know-how, we finalized the features, wire-framed & designed the user experience of the web application in a way that addressed multiple customer needs & experiences from a basic to an advanced user & most importantly ensured that every interaction reflected the product goals and its promise.
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