Smart Marketers have added Digital Coupons to their Mobile Marketing Strategy. Have you?

We all love deals, discounts and giveaways. Always have and always will. Coupons and discounts influence the product, brand and store selection.

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Mobile coupons are very convenient, increasingly popular and here to stay.

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Mobile coupons are received and stored in consumers smartphones which are always at hand. Forgetting to take your received printed coupons with you when shopping is a thing of the past. 

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Marketers can tap into these behaviors and cultivate brand loyalty by continuing to find ways to delight and reward their customers. Constant access to mobile phones or smart phones enables consumers to find deals wherever they are. To engage with mobile consumers you have to mobilize your marketing. The most accessible way? Digital coupons.

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Digital coupons, coupled with a good strategy, can be a powerful marketing tool, connecting these consumers and their wallets to your brand. 

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In addition to standard Digital coupons, some of the new exciting opportunities for you to engage with your consumers are:

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1. Gamified Coupons: Scratch & win and Spin wheel - Add fun and engagement to your mobile marketing campaigns.
2. Coupon Distribution: Distribute across all digital marketing channels - Email, Facebook, Instagram, Twitter and more
3. Coupon Validation & POS Integration: Integrate different coupon validation methods integrated across multiple locations and into your POS system.
4. Data Capture and Real time Analytics: Collect big data from your customers. Get real time analytics and insights into the shopping and redemption habits of customers.

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Whether you’re focused on attracting new customers, engaging with existing ones, generating buzz for your brand, promoting new products or increasing revenue - a well targeted and relevant digital coupon strategy can work magic for your business. 

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If you would like to know more, get in touch today to discuss your coupon strategy 

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