Here's what we do Better.
Our breadth of skills and experience allow us to power your company’s Brand and Business at many phases of its lifecycle - from figuring your Brand positioning and Identity, to building Technology that enables it, to launching marketing campaigns that help your Brand and Business flourish, acquire and retain customers.
A Brand is much more than a logo, colour scheme or set of design guidelines.
A company's Branding strategy plays an important role since a Brand has more value and longevity than any single product.
It's a way to manage how a message is interpreted by an audience, engaging customers in a way that encompasses ethos, outlook & purpose - the public persona of a business, the way it’s perceived in the public eye.
Along with your Brand Strategy, the components of Brand identity are the building blocks that make up your Brand. When all of them are used together, they will build your organization into a successful brand with a strong emotional relationship to the consumer.
To create consistency and be recognisable in an ever crowded marketplace, some basic elements, like the logo and colours should never be altered and the rules around them must be followed closely. Other basic elements, like illustrations and image style, have more flexibility around them so you can be more creative when creating applications.
Your Brand needs to be consistent across the board, and should be implemented systematically in all your collaterals so that you will be visible to your customers and new prospects without losing any recognition or confusion.
The goal is a consistent Brand approach across all interactions with existing customers and prospects. Only then will Brand results be multi-fold.
For organisations that operate in multiple categories and have series of products that are designed to meet varying customer needs, a strategic approach is needed to help organise the various Brands and also the product offerings, driving clarity over the roles and relationships that exist between the master brand and key child brands.
This is so that the parent and child brands are mutually beneficial and an optimal relationship is established for maximum Brand equity.Check out our Branding solutions
DIGITAL PRODUCT STRATEGY
We combine Minimum Viable Product methodology, Rapid Prototyping and Scrum/sprint methodology to engineer high value features that quickly start delivering tangible benefits to the enterprise.
Our agile approach ensures on-time, on-budget, on-feature delivery.
DIGITAL USER EXPERIENCE
We combine data analytics, “captology” principles, content, guidance and behaviour change models to deliver frictionless user experiences reducing training and support overheads of the enterprise.
WEB AND MOBILE APPS DEVELOPMENT
We build Web and Mobile products that are usable, simple, and beautiful for our clients. Our customer-focused process and our approach from a brand and business objective has made Argience stand out from the rest with our clients.
DIGITAL CUSTOMER ACQUISITION, ENGAGEMENT AND OPTIMIZATION
Our customers were struggling to attract digital visitors, convert leads and close new customers with the best ROI...until they hired us.
Our model is simple. We measure everything we do, so we know what’s working, what’s not, and know the levers to build, launch and optimize your digital engine to consistently improve results.Check out our Marketing and Sales Automation solutions
ROBUST CLOUD INFRASTRUCTURE
We leverage cloud services (AWS, Azure, etc) for economy, speed, scale, security and business continuity and combine it with popular front end tech (php, js, bootstrap, CDN, etc) for multi-screen (mobile/desktop) and cross-platform compatibility and low-maintenance.
DIGITAL CUSTOMER MANAGEMENT TOOLS
We deliver cloud based customer engagement systems for brand acceleration including marketing and sales automation, CRM,Web & Mobile apps, Data analytics
ENTERPRISE AUTOMATION SOFTWARE
We build cloud based enterprise automation systems to reduce cost, increase productivity optimise workflow and improve predictability (ERP, Sales Automation, SCM, HR automation and more.Check out our solutions for the enterprise
Still have questions? We have answers.