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Argience Blog

BRAND. DIGITISE. GROW

10 easy ways to improve your email open rates

Sikich’s infographic briefly outlines ways that email is effective for marketing purposes before launching into ten easy email best marketing practices to follow to increase your email open rates.

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Making the Complex Simple

While one of the easiest things to do in design and development is to make something simple seem complicated, possibly the single hardest things to do is to make the complicated seem easy. Making the complex seem simple is difficult and exasperating, and yet some companies are getting it right.     The web is […]

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The designer’s guide to the Golden Ratio

There’s a common mathematical ratio found in nature that can be used to create pleasing, natural looking compositions in your design work. We call it the Golden Ratio, although it’s also known as the Golden Mean, The Golden Section, or the Greek letter Phi. In this article, we’ll explain what it is, how you can […]

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Taking your Site from One to One Million Users by Kevin Rose

In this talk from FOWA London (bit.ly/fowa-london-09) Kevin shares the secrets to digg.com and wefollow.com explosive user growth. He covers nine unique strategies that turn passive users into passionate advocates. You’ll learn: 1. How to encourage users to tweet about your app 2. The concept of “The Circle of Life” in web apps and how […]

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The birth of Brand Management – The McElroy Memo

Neil McElroy changed marketing forever when he wrote the classic McElroy memo at P&G, which lead to the creation of the discipline of brand management The shift to brand management began on May 13, 1931, with an internal memorandum from Neil McElroy (1904–1972), an athletic young man who had come to P&G in 1925 right after […]

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WHY GREAT VISUAL DESIGN MATTERS FOR YOUR WEBSITE

A user takes only 2 to 6 seconds to decide whether he is going to continue browsing your website or lose interest and move on to something else that captures his interest. In the era of digital revolution, websites play a vital role in enhancing business by connecting to new customers from all over the […]

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