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Argience Blog

BRAND. DIGITISE. GROW

Is it Time to Redo your Brand’s Website?

Your website is essentially your company’s digital salesperson. Customers, leads, prospective employees, vendors and other stakeholders will assess your brand based on your brand’s website.   If you’ve been in business for a while, your website may be due for an update. But how do you know when its time to make the change? Updating […]

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10 Lessons Brands Can Learn From Celebrities

There’s no denying that some celebrities are now being recognised as outstanding marketers. Their skills of connecting with audiences and generating mass followings online should get us thinking about how brands need to start applying new methods of marketing to their businesses.   Here are 10 valuable lessons that brands can learn from celebrities and […]

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5 Stupid Branding Mistakes

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind.   Unfortunately, if you’re in the process of trying to build a brand for yourself, you probably also know that this is far easier said than done. Here are some common ways […]

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The 4 Rights of Marketing

No matter what marketing initiative you’re pursuing, the 4 Rights of Marketing are critical considerations and components. They’re the foundation of marketing and the secret to your marketing success.   The 4 Rights of Marketing Are… Right message to the Right audience at the Right time in the Right place.   The hard part comes […]

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12 Fundamentals of Great Brand Design

Creating beautiful brand design is about more than inspiration or a great idea, it’s about understanding the essence of the brand. Here are some key principles for those who want to build a great brand and make life better for those who experience them.   1. Stay classic Classic doesn’t mean boring and it certainly […]

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8 Reasons Why Your Company Needs a Brand Manager

  Your company, like most others, is likely have a marketing manager – someone who develops your marketing strategies in alignment with your corporate objectives, creates campaigns, oversees the marketing budget, and works with outside vendors to design and implement marketing programs.   However, any marketing initiative will only be as good as the strength, […]

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7 Tips for Creating a Powerful Tagline for Your Brand

Tagline, slogan… Whatever you choose to call it, it’s all the same. It’s the key phrase that identifies your business by capturing the essence of three elements: Your mission Your promise Your brand   Coming up with a great tagline is a struggle many people face. More often than not, they get it wrong by […]

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11 Things to Double-Check Before Hitting ‘Send’ on Your Next Marketing Email

Silly mistakes happen – more easily than you might think. After all, we may be savvy marketers, but we’re still only human. So how can you prevent those silly mistakes from bleeding into your email campaigns?   Here’s a check-list you can refer to before hitting the “send” button on your next marketing email campaign: […]

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10 Brochure Design Mistakes to Avoid

Sometimes simple design mistakes can lead to the failure of a marketing campaign. So here are some of the corporate brochure design mistakes you should never make.   1. Overcrowding the Design While designing, some people include too much information and confuse readers. Give only the most important information about the company in order to […]

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