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Is it Time to Redo your Brand’s Website?

Your website is essentially your company’s digital salesperson. Customers, leads, prospective employees, vendors and other stakeholders will assess your brand based on your brand’s website.   If you’ve been in business for a while, your website may be due for an update. But how do you know when its time to make the change? Updating […]

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6 Small User Experience Details Most Websites Miss

When designing a website, it’s important to prioritize not only the way it looks (user interface) but how it works (user experience). There are so many aspects that it’s hard to remember the little details that make a site easier to use. Here are a few small, but important user experience details that most websites […]

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Bid Adieu To These 3 Web Design Trends

  When technology is ever evolving, change is the only constant. It’s easy to fall into the trap of repeating old patterns. The web design industry is constantly moving forward. Holding on to old trends can only weigh you down, putting you behind the competition.   Here are 3 design trends it’s time to say […]

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Fonts Speak Louder Than Words

In today’s digital landscape – more than ever – people are aware of typography, design and how the world looks around them. The world is full of beautiful fonts – choosing the right one for your next project can be a daunting task.   Here are four tips to help you understand fonts and why they are […]

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4 Website Design Insights That Make or Break Your Business

When you hear of a new product, service or business, what is your first action? More often than not, you’ll head on over to their website.   Understanding how your customers choose between you and another business is important as consumers use the Internet to research, compare, and contrast their choices. What can you do to […]

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3 Reasons Brands Should Invest More in UX Design Now

If a website is frustrating to use, what will you think of it? You may well think they don’t care about making things easier for you, which will taint the perception you have of them. Now when you see or think of that company, you will likely think of any bad experiences you’ve had. Your perception […]

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Key Components of an Effective Website

There’s a lot that goes into creating a website and it’s important to understand the characteristics that can make or break the effectiveness of your online investment. An unattractive or poorly built site will do more to hurt your business than to help it.   75% of users admit to making judgments about a company’s […]

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Website experience and brand perception

The infographic below outlines some of the most important facts on online users’ behavior in relation to website experience and demonstrates how it can affect the overall perception of the brand. Marketers and web designers should focus on optimizing for excellent user experience and avoid adding elements that could potentially trigger negative user experience. Only […]

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A user takes only 2 to 6 seconds to decide whether he is going to continue browsing your website or lose interest and move on to something else that captures his interest. In the era of digital revolution, websites play a vital role in enhancing business by connecting to new customers from all over the […]

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