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4 Negative Effects of Not Having an Active Online Presence

Brands should be more active in their online marketing. If you’re not, then you are not fully reaping the rewards that can further help your product’s growth. Having an Internet presence is no longer a “maybe” option. It is a must. A definite must have for all types of businesses out there. But what does […]

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5 Secrets to Use Storytelling for Brand Marketing Success

Stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes. Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories […]

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Emotional Branding in a Changing Marketplace

Business is changing because our customers are changing. Their buying decisions and shopping habits are changing. Fundamental changes are taking place in their preferences and behaviour. And more so, the ways in which we talk to them are changing. They expect and demand to be spoken to on a personalised and one-to-one basis.   More […]

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12 Facts About the Human Brain That Will Make Your Marketing More Successful

Humans will remember something longer if it made them feel rather than think. Understanding how the human brain works is fascinating, but it’s also good business. Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and […]

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What’s your Brand Story?

We, humans, process information much more efficiently when it’s in the form of a story, and we’re therefore much more likely to remember it. We quickly forget a dry recitation of the facts. And yet, most marketing is just that: fact after fact after fact … “Buy this widget from us, and it’ll do this, […]

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Email Marketing vs Lead Nurturing

As a growing business looking to market your products and services more effectively, one of the most important concepts to leverage is the difference between email marketing and lead nurturing and the ROI benefits Lead Nurturing delivers. Here is a great Info-graphic by MarketStar that easily breaks it down.

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10 easy ways to improve your email open rates

Sikich’s infographic briefly outlines ways that email is effective for marketing purposes before launching into ten easy email best marketing practices to follow to increase your email open rates.

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Making the Complex Simple

While one of the easiest things to do in design and development is to make something simple seem complicated, possibly the single hardest things to do is to make the complicated seem easy. Making the complex seem simple is difficult and exasperating, and yet some companies are getting it right.     The web is […]

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Taking your Site from One to One Million Users by Kevin Rose

In this talk from FOWA London (bit.ly/fowa-london-09) Kevin shares the secrets to digg.com and wefollow.com explosive user growth. He covers nine unique strategies that turn passive users into passionate advocates. You’ll learn: 1. How to encourage users to tweet about your app 2. The concept of “The Circle of Life” in web apps and how […]

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