Welcome to

Argience Blog

Home / Marketing

4 Lead Nurturing Mistakes You Don’t Want to Make

Generating leads takes a lot of time and money, yet so many organisations drop the ball when it comes to nurturing their leads. After working so hard to collect leads don’t let them fall through the cracks. Every prospect should be placed into a sales funnel that nurtures the lead until he or she is […]

Read More

10 Components to Consider for your Brand’s Tone

How hard is it for brands and organisations to consistently express the right brand tone of voice over time to every audience they come in contact with? Along with a brand strategy and visual identity system, it’s the tone of voice that helps the world engage with the brand.   Of course, finding the right tone […]

Read More

What is the Rule of Seven? And How will it Improve your Marketing?

The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.   The number seven isn’t cast in stone. The truth of the Rule of Seven is you can’t just engage in […]

Read More

5 Ways to Transform Employees into Brand Ambassadors

Every well-managed company strives to have a strong brand. The best leaders realize that, despite conventional wisdom, strong brands aren’t built by the marketing department alone; every employee in every department has a role to play.   Engaged Employees Build Strong Brands Many companies focus all their branding efforts on marketing activities such as advertising […]

Read More

8 Tips to Help Improve Your Brand’s Communication Strategy

As marketers, we strive to communicate with consumers in the ways that they prefer. Consumer conversations aren’t easy ones, and they require specific strategies to be successful. People have different needs, they are in different cities, and are facing different challenges – but all of them are turning to you, hoping you can communicate effectively […]

Read More

Five Ways to Create an Alluring “About Page”

Let me ask you: What’s the purpose of your About Page? That’s obvious, isn’t it? It’s about your company. Your history. Your products. Maybe some stuff about you personally. That’s it. Right? Not quite. That shouldn’t be the main focus. The About Page on your website is a “Sales” page, encouraging readers to get in touch […]

Read More

The Game of Cards

Every day we hand out a tiny brochure about our businesses without even realizing it. Look at the stacks on your desk, the deck in your drawer or the stash in your wallet. Business cards, in all sizes, shapes and colors, are everywhere. And yet, while we all understand that a business card is a […]

Read More

Three Lead Generation Tricks

While you may have a killer social media campaign, every company’s end goal is lead generation. Simple awareness and engagement doesn’t always translate to financial gain. With modern digital marketing we know that media awareness can be harnessed into extremely powerful leads, you just have to know how. In the following steps, you’ll see how […]

Read More

Mastering the Call to Action that Works

When it comes to marketing, generating and converting leads should be at the top of your priority list if you want to drive growth and increase revenue. Today, the average attention span is 8 seconds, down from 12 seconds in 2000. We have so many options we no longer read, but scan. The options, offers, […]

Read More

The Seven Deadly Sins of Digital Brand Marketing

When attempting to connect with a broad consumer base, you’ll inevitably employ a whole slew of marketing tactics.  But get too hasty and try to cut corners, and your customers will notice – and respond accordingly.  Remember – they’re human beings, just like you.  When crafting your campaign and carrying it out, avoid these 7 […]

Read More