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Emotional Triggers That Make Customers Buy

Customers make purchasing decisions because they have carefully considered a set of good information, right?   Wrong.   Buying decisions are always the result of a change in the customer’s emotional state. While information may help change that emotional state, it’s the emotion that’s important, not the information.   It is important to appeal to […]

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6 Marketing Myths Debunked

Marketing is often misunderstood. It is not exact or definite, because it deals with the human psyche and our consumption and buying patterns, which are very unpredictable. When marketers fail to realize this fundamental reality, they fall prey to marketing “rules” which don’t exactly turn out to be rules.   Here is a list of […]

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9 Customer Experiences You Need To Deliver Today!

Differentiating a brand in today’s market requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on experience as well. A brand will stand out if it delivers its brand and customer promise in the context of the full customer experience—whenever and wherever the customer interacts with the product […]

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The Key Element that Marketers often Overlook

Businesses spend a lot on marketing and advertising. But are businesses getting their money’s worth? Regardless of what method of communication businesses choose, most will miss out on an essential ingredient: experience. Experiential marketing focuses primarily on helping consumers experience a brand. Brands must provide consumers with memorable events and engagements that allow the brand […]

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Six Tips on How to Use Lead Nurturing to Grow your Business

The sole purpose of any lead nurturing campaign is to grow the business. It should be focused on building brand authority, establishing expertise, and creating lasting relationships with new and existing consumers.   Here are six tips on how to grow a business using lead nurturing: Know Your Target Audience Understanding your target consumer’s needs […]

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8 Ways to Add Value to your Brand

Most business owners already understand the importance of continually adding value to their business. It’s by knowing and consistently adding value, brands remains competitive and have the opportunity to grow.  Companies must focus on: Increasing customer retention Knowing what value means to your customer not to you   So what does value mean to your […]

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10 Lessons Brands Can Learn From Celebrities

There’s no denying that some celebrities are now being recognised as outstanding marketers. Their skills of connecting with audiences and generating mass followings online should get us thinking about how brands need to start applying new methods of marketing to their businesses.   Here are 10 valuable lessons that brands can learn from celebrities and […]

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The 4 Rights of Marketing

No matter what marketing initiative you’re pursuing, the 4 Rights of Marketing are critical considerations and components. They’re the foundation of marketing and the secret to your marketing success.   The 4 Rights of Marketing Are… Right message to the Right audience at the Right time in the Right place.   The hard part comes […]

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8 Reasons Why Your Company Needs a Brand Manager

  Your company, like most others, is likely have a marketing manager – someone who develops your marketing strategies in alignment with your corporate objectives, creates campaigns, oversees the marketing budget, and works with outside vendors to design and implement marketing programs.   However, any marketing initiative will only be as good as the strength, […]

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11 Things to Double-Check Before Hitting ‘Send’ on Your Next Marketing Email

Silly mistakes happen – more easily than you might think. After all, we may be savvy marketers, but we’re still only human. So how can you prevent those silly mistakes from bleeding into your email campaigns?   Here’s a check-list you can refer to before hitting the “send” button on your next marketing email campaign: […]

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