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The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.” To alleviate this trend and give proper treatment to a truly fascinating […]

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The birth of Brand Management – The McElroy Memo

Neil McElroy changed marketing forever when he wrote the classic McElroy memo at P&G, which lead to the creation of the discipline of brand management The shift to brand management began on May 13, 1931, with an internal memorandum from Neil McElroy (1904–1972), an athletic young man who had come to P&G in 1925 right after […]

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