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What’s in a Brand Name?

The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure. A Brand Name is one of the very first things you have to think about, and it’s something that will be stuck with your business for long.   Any name can be effective […]

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Top 10 Branding Tips

Branding is one of the most important aspects of a strong company when it comes to securing the goodwill and trust of your customers. Here are Ten Branding Tips to build a strong brand that can add value to your company and ultimately generate sales.   1. Put your customers first Identify who they are and […]

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Fonts Speak Louder Than Words

In today’s digital landscape – more than ever – people are aware of typography, design and how the world looks around them. The world is full of beautiful fonts – choosing the right one for your next project can be a daunting task.   Here are four tips to help you understand fonts and why they are […]

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5 Reasons to Re-examine your Brand

Have you looked at your own Brand lately? Really stopped and looked at it closely, to see whether it’s still working for your business and making you look great?   Here are 5 triggers that mean it’s definitely time to re-evaluate your Brand: 1. Your business has gone through fundamental changes. Your Brand should be […]

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3 Reasons Why Brand Consistency is Important

As an agency, we often come across small businesses that are unintentionally hurting their brand by trying to handle their marketing ‘on the go’ without paying too much attention to branding guidelines and consistency with their marketing materials. Many businesses are too relaxed with the use of their logo, brand colors, tagline, and even with […]

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The Seven Deadly Sins of Digital Brand Marketing

When attempting to connect with a broad consumer base, you’ll inevitably employ a whole slew of marketing tactics.  But get too hasty and try to cut corners, and your customers will notice – and respond accordingly.  Remember – they’re human beings, just like you.  When crafting your campaign and carrying it out, avoid these 7 […]

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Uncover Your Brand Personality in 10 Minutes or Less with the Brand Personality Quiz

Every brand has a personality, and if you’re in charge of your own brand, it’s crucial to figure out what that personality is, and how to communicate it consistently. Here’s how to discover your company’s brand personality so you can use this style in all the marketing efforts you undertake in the future.   1. […]

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4 Negative Effects of Not Having an Active Online Presence

Brands should be more active in their online marketing. If you’re not, then you are not fully reaping the rewards that can further help your product’s growth. Having an Internet presence is no longer a “maybe” option. It is a must. A definite must have for all types of businesses out there. But what does […]

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Ask these 3 Questions if you want to know your Brand’s Weaknesses

You can’t fix something if you don’t know where its broken. Here are three simple questions that will help you pinpoint your brand’s imperfections. Like it or not, every brand has its weaknesses or imperfections. Ask yourself these three simple, provocative questions to help you reveal your brand’s weaknesses – since knowing the problem is […]

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