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Traits Of Remarkably Successful Brands

With the volume of competition that businesses face in most industries, it’s never been more important to stand out and develop a unique identity and value proposition through strategic branding. While it’s obviously important to offer a quality product or service, effective branding is often at the heart of the companies that thrive. Let’s explore […]

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Emotional Triggers That Make Customers Buy

Customers make purchasing decisions because they have carefully considered a set of good information, right?   Wrong.   Buying decisions are always the result of a change in the customer’s emotional state. While information may help change that emotional state, it’s the emotion that’s important, not the information.   It is important to appeal to […]

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5 Ways To Align Employees With Your Brand

How does brand alignment inside the organization impact the external perception of the brand? What happens when the brand is not aligned internally? The answer: customers and end users receive mixed messages and the overall experience may fall short of expectations.   When employee image and behaviour doesn’t mesh with the brand, it not only tarnishes the […]

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9 Customer Experiences You Need To Deliver Today!

Differentiating a brand in today’s market requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on experience as well. A brand will stand out if it delivers its brand and customer promise in the context of the full customer experience—whenever and wherever the customer interacts with the product […]

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The Key Element that Marketers often Overlook

Businesses spend a lot on marketing and advertising. But are businesses getting their money’s worth? Regardless of what method of communication businesses choose, most will miss out on an essential ingredient: experience. Experiential marketing focuses primarily on helping consumers experience a brand. Brands must provide consumers with memorable events and engagements that allow the brand […]

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8 Ways to Add Value to your Brand

Most business owners already understand the importance of continually adding value to their business. It’s by knowing and consistently adding value, brands remains competitive and have the opportunity to grow.  Companies must focus on: Increasing customer retention Knowing what value means to your customer not to you   So what does value mean to your […]

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Is it Time to Redo your Brand’s Website?

Your website is essentially your company’s digital salesperson. Customers, leads, prospective employees, vendors and other stakeholders will assess your brand based on your brand’s website.   If you’ve been in business for a while, your website may be due for an update. But how do you know when its time to make the change? Updating […]

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10 Lessons Brands Can Learn From Celebrities

There’s no denying that some celebrities are now being recognised as outstanding marketers. Their skills of connecting with audiences and generating mass followings online should get us thinking about how brands need to start applying new methods of marketing to their businesses.   Here are 10 valuable lessons that brands can learn from celebrities and […]

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5 Stupid Branding Mistakes

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind.   Unfortunately, if you’re in the process of trying to build a brand for yourself, you probably also know that this is far easier said than done. Here are some common ways […]

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8 Reasons Why Your Company Needs a Brand Manager

  Your company, like most others, is likely have a marketing manager – someone who develops your marketing strategies in alignment with your corporate objectives, creates campaigns, oversees the marketing budget, and works with outside vendors to design and implement marketing programs.   However, any marketing initiative will only be as good as the strength, […]

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