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Debunking the Myth: White space is Wasted Space

White space or “negative space”, refers to the empty space between and around elements of a design or page layout and is often overlooked and neglected.   Although many may consider it a waste of valuable screen estate, white space is a fundamental building block of good design. When used strategically, it is a powerful […]

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Is it Time to Redo your Brand’s Website?

Your website is essentially your company’s digital salesperson. Customers, leads, prospective employees, vendors and other stakeholders will assess your brand based on your brand’s website.   If you’ve been in business for a while, your website may be due for an update. But how do you know when its time to make the change? Updating […]

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12 Fundamentals of Great Brand Design

Creating beautiful brand design is about more than inspiration or a great idea, it’s about understanding the essence of the brand. Here are some key principles for those who want to build a great brand and make life better for those who experience them.   1. Stay classic Classic doesn’t mean boring and it certainly […]

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10 Brochure Design Mistakes to Avoid

Sometimes simple design mistakes can lead to the failure of a marketing campaign. So here are some of the corporate brochure design mistakes you should never make.   1. Overcrowding the Design While designing, some people include too much information and confuse readers. Give only the most important information about the company in order to […]

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6 Small User Experience Details Most Websites Miss

When designing a website, it’s important to prioritize not only the way it looks (user interface) but how it works (user experience). There are so many aspects that it’s hard to remember the little details that make a site easier to use. Here are a few small, but important user experience details that most websites […]

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Show, Not Tell: Tips to Enhance your Brand with Visual Imagery

The new world of marketing is increasingly visual. We have access to such a wide variety of visual platforms, magazines, and blogs at our fingertips, it is a constant competition for customer attention. There is an immense amount of digital content available to us on-the-go, and with no surprise, visual content is a growing trend […]

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Bid Adieu To These 3 Web Design Trends

  When technology is ever evolving, change is the only constant. It’s easy to fall into the trap of repeating old patterns. The web design industry is constantly moving forward. Holding on to old trends can only weigh you down, putting you behind the competition.   Here are 3 design trends it’s time to say […]

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6 Steps To Successfully Branding Your Identity [INFOGRAPHIC]

Whether you’re just starting out or thinking about re-imagining your business’s brand, taking the time to create a well thought out and cohesive identity for your business is crucial. A recognizable, appealing identity helps your customers better understand who you are, and ensures you’ll stand out in a crowded marketplace.   Below you’ll find the […]

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The Importance of a Brand Colour

What colour conveys about a brand is more complex than you think. Every colour has a different feel and various associations. By choosing a colour or a combination of colours for your brand identity, you will take on those associations. Colours will evoke certain emotions and feelings towards your brand so it is vital to […]

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