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Posts By: Argience

6 Small User Experience Details Most Websites Miss

When designing a website, it’s important to prioritize not only the way it looks (user interface) but how it works (user experience). There are so many aspects that it’s hard to remember the little details that make a site easier to use. Here are a few small, but important user experience details that most websites […]

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Few Ways You Are Turning Your Customers Away

Are you losing customers without even knowing it? With all the access customers have to products and services other than your own, it’s extremely easy to lose opportunities to make them happy. Take a look at your business and see if any of these pitfalls could be turning your customers away:   Unprofessional Salespeople: These […]

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Do’s and Don’ts of Developing a Brand

Developing a brand isn’t a one-time adventure – it is a journey that lasts as long as your company is in existence. A brand needs to be constantly monitored, measured, maintained, nurtured, improved and leveraged to provide customer value with the intention of earning lifetime loyalty and advocacy.   Here are some of the most […]

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4 Lead Nurturing Mistakes You Don’t Want to Make

Generating leads takes a lot of time and money, yet so many organisations drop the ball when it comes to nurturing their leads. After working so hard to collect leads don’t let them fall through the cracks. Every prospect should be placed into a sales funnel that nurtures the lead until he or she is […]

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Show, Not Tell: Tips to Enhance your Brand with Visual Imagery

The new world of marketing is increasingly visual. We have access to such a wide variety of visual platforms, magazines, and blogs at our fingertips, it is a constant competition for customer attention. There is an immense amount of digital content available to us on-the-go, and with no surprise, visual content is a growing trend […]

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Bid Adieu To These 3 Web Design Trends

  When technology is ever evolving, change is the only constant. It’s easy to fall into the trap of repeating old patterns. The web design industry is constantly moving forward. Holding on to old trends can only weigh you down, putting you behind the competition.   Here are 3 design trends it’s time to say […]

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10 Components to Consider for your Brand’s Tone

How hard is it for brands and organisations to consistently express the right brand tone of voice over time to every audience they come in contact with? Along with a brand strategy and visual identity system, it’s the tone of voice that helps the world engage with the brand.   Of course, finding the right tone […]

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6 Steps To Successfully Branding Your Identity [INFOGRAPHIC]

Whether you’re just starting out or thinking about re-imagining your business’s brand, taking the time to create a well thought out and cohesive identity for your business is crucial. A recognizable, appealing identity helps your customers better understand who you are, and ensures you’ll stand out in a crowded marketplace.   Below you’ll find the […]

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What is the Rule of Seven? And How will it Improve your Marketing?

The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.   The number seven isn’t cast in stone. The truth of the Rule of Seven is you can’t just engage in […]

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