White space or “negative space”, refers to the empty space between and around elements of a design or page layout and is often overlooked and neglected.
Although many may consider it a waste of valuable screen estate, white space is a fundamental building block of good design. When used strategically, it is a powerful tool that can take your designs to the next level. The human eye prefers to look at visuals that are not cluttered or crowded, and white space can assist in clearer communication and effective graphic design.
Let’s talk about some things that can be improved using white space.
Internet users don’t read, they scan. Since it’s in the nature of people to scan content, good use of white space helps readers scan pages and information to pick up the most important key points.
Believe it or not whitespace between paragraphs and around blocks of text actually helps people understand what they are reading better.
Whitespace can also be a powerful way of drawing the users attention to a particular screen element. To a non designer the most obvious way to make something stand out is to make it bigger. However often surrounding the item with whitespace can be just as effective.
Creates the right tone/ sophistication
Finally the use of whitespace can be a powerful way to communicate elegance, openness and freshness. White space is a great way to create a visually clean and relaxing image.
Since white space will not meddle or interfere with your overall design, it makes it easy to send out a louder message by means of the content, and allows you to build a brand identity that stands tall all by itself.
While often overlooked, white space is just as important in design as images or text. With the proper use of white space, designers can improve the consumer experience and focus on content.
If you need help incorporating white space into you next design, allow us to assist, write to us at firstname.lastname@example.org