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Argience Blog

BRAND. DIGITISE. GROW

Traits Of Remarkably Successful Brands

With the volume of competition that businesses face in most industries, it’s never been more important to stand out and develop a unique identity and value proposition through strategic branding. While it’s obviously important to offer a quality product or service, effective branding is often at the heart of the companies that thrive. Let’s explore […]

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A Beginner’s Guide to Understanding UX Design

If you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is essential. The user, the single visitor that arrives on your site or landing page needs to be helped around. UX design helps make sure that during this process the most important person isn’t left out of the […]

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Emotional Triggers That Make Customers Buy

Customers make purchasing decisions because they have carefully considered a set of good information, right?   Wrong.   Buying decisions are always the result of a change in the customer’s emotional state. While information may help change that emotional state, it’s the emotion that’s important, not the information.   It is important to appeal to […]

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5 Ways To Align Employees With Your Brand

How does brand alignment inside the organization impact the external perception of the brand? What happens when the brand is not aligned internally? The answer: customers and end users receive mixed messages and the overall experience may fall short of expectations.   When employee image and behaviour doesn’t mesh with the brand, it not only tarnishes the […]

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6 Marketing Myths Debunked

Marketing is often misunderstood. It is not exact or definite, because it deals with the human psyche and our consumption and buying patterns, which are very unpredictable. When marketers fail to realize this fundamental reality, they fall prey to marketing “rules” which don’t exactly turn out to be rules.   Here is a list of […]

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Debunking the Myth: White space is Wasted Space

White space or “negative space”, refers to the empty space between and around elements of a design or page layout and is often overlooked and neglected.   Although many may consider it a waste of valuable screen estate, white space is a fundamental building block of good design. When used strategically, it is a powerful […]

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9 Customer Experiences You Need To Deliver Today!

Differentiating a brand in today’s market requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on experience as well. A brand will stand out if it delivers its brand and customer promise in the context of the full customer experience—whenever and wherever the customer interacts with the product […]

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The Key Element that Marketers often Overlook

Businesses spend a lot on marketing and advertising. But are businesses getting their money’s worth? Regardless of what method of communication businesses choose, most will miss out on an essential ingredient: experience. Experiential marketing focuses primarily on helping consumers experience a brand. Brands must provide consumers with memorable events and engagements that allow the brand […]

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Six Tips on How to Use Lead Nurturing to Grow your Business

The sole purpose of any lead nurturing campaign is to grow the business. It should be focused on building brand authority, establishing expertise, and creating lasting relationships with new and existing consumers.   Here are six tips on how to grow a business using lead nurturing: Know Your Target Audience Understanding your target consumer’s needs […]

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8 Ways to Add Value to your Brand

Most business owners already understand the importance of continually adding value to their business. It’s by knowing and consistently adding value, brands remains competitive and have the opportunity to grow.  Companies must focus on: Increasing customer retention Knowing what value means to your customer not to you   So what does value mean to your […]

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